Playbook for Facebook Creative Optimization

How to test, tailor and optimize your creatives to accelerate your results with Facebook ads

Smart bidding, targeting and campaign management strategies can get you a phenomenal return from Facebook ads. But at the core of your campaigns, one factor makes or breaks your success. Good creative.

Creative is the biggest driver of ad performance on Facebook.

This white paper from Thunder is dedicated to strategies and tactics behind leveraging the creative side of Facebook to truly maximize your ROI.

Sponsored by Thunder
Named one of Forbes' 100 Most Promising Companies in America, Thunder powers ad creative production and versioning for advertisers, agencies, and publishers across the globe. Thunder is the only cloud-based Creative Management Platform whose creative production capabilities extend across both display and social advertising channels. Thunder's clients build creatives at incredible speed and scale across channels, teams, and regions, without having to sacrifice ad quality, branding, or pixel perfection.

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