Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts.

You’ll also discover how analytics are used to optimize ABM campaigns and how account-based data is making the dream of a unified customer experience a reality. Find out how you can use data-driven ABM to power even more intelligent and personalized B2B marketing. It’s time to get ready for a whole new B2B.