All marketing teams today have adopted AI in some form, but few are realizing its full potential. This is just one key finding from a 2025 Forrester survey of 153 marketing executives on how they are approaching AI, where it falls short, and what must change to unlock its value.
This webinar will be a deeper discussion of the findings that show AI is too often layered onto existing processes, leaving a gap between promise and performance.
Featuring Aly Blawat (Senior Director of Customer Strategy, Blain Supply, Inc.), guest speaker Rusty Warner (VP, Principal Analyst, Forrester), and Rony Vexelman (VP of Marketing, Optimove), the session will explore:
- Why AI adoption has not translated into transformation
- The role of AI in marketing agility, and why it remains elusive for most teams
- How “assembly-line marketing” creates structural bottlenecks
- The rise of AI-powered workflows and multiskilled, Positionless teams
Attendees will gain research-backed insights into the current state of AI in marketing and practical strategies to close the gap and turn AI adoption into measurable business results.
Sponsored by Optimove
Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers.