One of the differentiating factors that make email so powerful is its ability to showcase high levels of personalization.
Personalization in email marketing means more than just slapping the recipient’s name in the salutation. Email marketing personalization is all about addressing each recipient as an individual.
Each interaction is informed by what you know about that customer, making each touch seem curated & individualized.
In this guide we’ll cover:
- What is email marketing personalization?
- How can you achieve personalization in your email marketing strategy?
- Use the checklist to create your own personalization strategy that applies to your audience.
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Marigold is a global pioneer in relationship marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at MeetMarigold.com.