The Smart Marketer’s Guide to Finding and Using Customer Insights

How to build relationships with your customers to find out what they care about

From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights.
At their core, customer insights meld market research with shopper behavior and customer sentiment around your brand, offering a lens into what makes the buyer react a certain way, what motivates them, and what aspects of your brand or products are resonating in the market.
In this white paper from Bazaarvoice, you’ll find strategies on how to:
  • Forge direct relationships with your customers to learn what they care about
  • Leverage reviews and other online content to mine customer sentiment about your brand and products
  • Identify new business opportunities, change perceptions, and foster brand advocacy

Sponsored by Bazaarvoice
Bazaarvoice helps brands and retailers find and reach consumers, and win them with the content they trust. Each month in the Bazaarvoice Network, more than one-half billion consumers view and share authentic consumer-generated content (CGC), including ratings and reviews as well as curated visual content across 5,000 brand and retail websites. This visibility into shopper behavior allows Bazaarvoice to capture unique first-party data and insights that enable our targeted advertising and personalization solutions.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.