The Data-Driven Marketer’s Guide to Predictive Analytics

Know what your customers will do next

How we understand human behavior is changing, and predictive analytics—the use of data, algorithms, and machine learning to predict future behavior—is helping companies delight consumers, reduce churn and deepen loyalty with perfectly tailored experiences.
In the Data-Driven Marketer’s Guide to Predictive Analytics, you’ll learn how predictive analytics help marketers:
  • Identify customers likely to churn
  • Make cross-sell and upsell recommendations
  • Predict maintenance and quality fulfillment with IoT monitoring
  • Predict features for product development
  • Forecast inventory and determine pricing
  • Calculate risk

Sponsored by Arm Treasure Data
Arm Treasure Data enterprise Customer Data Platform (CDP) unifies data from multiple sources - online, offline, IoT and device generated data - and empowers enterprises to disrupt their markets with superior customer experiences. Our customers are creating transformational customer relationships by connecting the data dots with our CDP. Arm Treasure Data is fully owned by Arm Holdings and has a global customer base of over 300 enterprises including Fortune 500 and Global 2000 companies. Our clients manage over 130 trillion records, resulting in more predictable and profitable business results.