Relationship Marketing

Drive revenue, create personalized experiences, and deliver a unique value exchange across the entire customer lifecycle.

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers is changing fast. As the world evolves, so does the need for improved marketing strategies.

The only way forward for marketers is to start by building a relationship with consumers. This is the foundation of a marketing strategy known as Relationship Marketing. Based on the four pillars of acquisition, engagement, personalization and retention, Relationship Marketing is the key to building long-lasting connections and driving revenue. 

In this ebook, we’ll introduce you to Relationship Marketing, the concept that will transform not only your strategy, but how your brand interacts with customers and consumers at a foundational level. You’ll also read success stories from brands including American Airlines, Salling Group, Boden and more!

  • 80% of consumers have a favorite brand because that brand provides a consistent customer experience
  • 74% of consumers have a favorite brand because that brand uses data responsibly, which makes them feel comfortable
  • Increasing retention rates by just 5% can increase profits by up to 95%

Sponsored by Cheetah Digital
Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today’s consumer. Many of the world’s best brands, including Starbucks, Hilton, Neiman Marcus, Levi’s, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the customer lifecycle. To learn more, visit www.cheetahdigital.com