The Essential Guide to Secure Data Collaboration for Advertisers
Martech and adtech continue to converge around first-party data, shifting the way advertisers connect with consumers. Meanwhile, increased privacy regulations, new identity frameworks and customer expectations present new challenges. Within this ever-changing landscape, three key factors are reshaping advertising and … Read more
Mastering US opt-out requirements: A practical guide for marketers
US privacy laws are constantly evolving, and staying compliant with opt-out requirements can feel overwhelming. But with the right approach, managing consent preferences can be simple and even enhance your marketing efforts. This eBook will show you how to navigate … Read more
The new Martech equation: How consent management completes your CDP strategy
Unlock the true potential of your Customer Data Platform (CDP) by integrating a consent management solution that safeguards privacy, builds trust, and maximizes customer insights. Download this eBook to elevate your CDP strategy and create meaningful, compliant customer experiences.
Chrome’s New Path for Privacy
In an era where digital privacy is of paramount importance, Google’s recent decision to shift the responsibility of third-party cookie management to users represents a pivotal moment for advertisers and publishers. This significant policy change necessitates a thorough understanding of … Read more
The State of Data Privacy and Trust in Marketing 2024
In an era dominated by digital connections, the significance of data cannot be overstated. It enables marketers to understand customers, facilitates personalized content, and ultimately enhances the overall customer experience. However, with data privacy legislation now a global standard, the … Read more
Elevate Your Data Strategy: From Cookies to Universal Consent & Preferences
Date: Dec 5, 2024 1:00 EDT (10:00PDT)Speakers:
Param Gopalasamy,
Senior Content Specialist, CIPPE/E, CIPP/US, CIPM, OneTrust Consent & Preferences
The Marketers First-Party Data Checklist
As the era of third-party cookies draws to a close, the significance of utilizing first-party data amplifies for strategic marketing. This checklist equips you with the essential framework to harness the power of first-party data effectively. “The Marketers First-Party Data … Read more
The Consent and Preferences Roadmap: 7 Steps for Success
Embark on a journey towards effective consent and preference management with this infographic, “The Consent and Preferences Roadmap.” Designed to demystify the process, this roadmap outlines seven essential steps to guide your organization towards success. From initial setup to overcoming … Read more
The Basics of Consent and Preferences: 7 Tenets to Keep in Mind
In the digital landscape, the line between engagement and annoyance is thin. Discover the power of consent and preferences in shaping seamless, positive customer experiences. Learn how to empower your customers with control over their data while enhancing engagement and … Read more