Transform Retail Experiences: Building Trust in the Age of Modern Privacy
In today’s privacy-conscious world, retailers face the dual challenge of delivering personalized experiences while building customer trust. As privacy laws evolve and consumer awareness grows, the stakes for transparency and compliance have never been higher. What you’ll learn from this … Read more
A Financial Institutions’ Guide to Consent Management
Download this eBook to: Change in the financial services sector is being driven at rapid pace due to the proliferation of AI tools, new cyber threats, and increased regulation. The significance of consent has therefore escalated, driven by stringent data … Read more
A Guide to Operationalizing First-Party Data in Marketing
As data privacy regulations continue to evolve, the ability to effectively manage, activate, and govern your first-party data is no longer optional—it’s essential. But where does your organization stand on the maturity curve? “A Guide to Operationalizing First-Party Data in … Read more
The Essential Guide to Secure Data Collaboration for Advertisers
Martech and adtech continue to converge around first-party data, shifting the way advertisers connect with consumers. Meanwhile, increased privacy regulations, new identity frameworks and customer expectations present new challenges. Within this ever-changing landscape, three key factors are reshaping advertising and … Read more
Mastering US opt-out requirements: A practical guide for marketers
US privacy laws are constantly evolving, and staying compliant with opt-out requirements can feel overwhelming. But with the right approach, managing consent preferences can be simple and even enhance your marketing efforts. This eBook will show you how to navigate … Read more
The new Martech equation: How consent management completes your CDP strategy
Unlock the true potential of your Customer Data Platform (CDP) by integrating a consent management solution that safeguards privacy, builds trust, and maximizes customer insights. Download this eBook to elevate your CDP strategy and create meaningful, compliant customer experiences.
Chrome’s New Path for Privacy
In an era where digital privacy is of paramount importance, Google’s recent decision to shift the responsibility of third-party cookie management to users represents a pivotal moment for advertisers and publishers. This significant policy change necessitates a thorough understanding of … Read more
The State of Data Privacy and Trust in Marketing 2024
In an era dominated by digital connections, the significance of data cannot be overstated. It enables marketers to understand customers, facilitates personalized content, and ultimately enhances the overall customer experience. However, with data privacy legislation now a global standard, the … Read more
Elevate Your Data Strategy: From Cookies to Universal Consent & Preferences
Date: Dec 5, 2024 1:00 EDT (10:00PDT)Speakers:
Param Gopalasamy,
Senior Content Specialist, CIPPE/E, CIPP/US, CIPM, OneTrust Consent & Preferences