While Account-Based Marketing is probably the hottest topic in B2B marketing, marketers are struggling to measure the effectiveness of this strategy.
In this white paper from Brightfunnel, they provide a framework for how to thoroughly measure ABM in real, practical terms that you can use today. In this guide, they show you:
- How to measure ABM against metrics that matter, like conversion and velocity impact
- Why ABM must be measured in the context of broader marketing efforts
- How to A/B test ABM to find the right mix for your business
Sponsored by brightfunnel
BrightFunnel is a developer of a powerful revenue attribution and forecasting platform that helps enterprise marketers turn campaigns into pro ts. Through the company’s multi- touch attribution and intelligent forecasting approach, marketers and executives can now understand the revenue impact of every decision, and align marketing plans with business priorities.