The Mandate For Agile Measurement

A new approach to measuring performance - one based on speed, iteration and business-building insights.

Marketing technology is telling us more about who our customers are, how they shop and how they view our brands than ever before. Yet, the reality is the data exisits, disconnected, in silos. Marketing leaders want to take advantage of the opportunities but don’t know how and worry that keeping up requires a level of agility beyond their reach.

In this white paper from Beckon, marketers will learn how integrating the data from their many efforts into a single view will:

  • Provide clear visibility into their business
  • Help them understand the value of their marketing
  • Let them make improved decision to drive even more value

Sponsored by Beckon
Beckon is enterprise-class marketing intelligence software built by marketers, for marketers. The first platform to combine data best practices with marketing best practices, Beckon provides automated, full-service data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing-impact metrics and KPIs right out of the box for ultra-fast time to marketing value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, make data-informed optimization decisions, and tell the story of marketing performance in terms of business impact.