About Beckon
Beckon is enterprise-class marketing intelligence software built by marketers, for marketers. The first platform to combine data best practices with marketing best practices, Beckon provides automated, full-service data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing-impact metrics and KPIs right out of the box for ultra-fast time to marketing value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, make data-informed optimization decisions, and tell the story of marketing performance in terms of business impact.
Resources from Beckon:
10 Ways to Make Your Marketing Dashboard Great
When it comes time to show an internal audience how marketing is performing, marketers pile on the spreadsheets and data points with little context or key takeaways. It’s time to take control of the marketing story—because it won’t tell itself. … Read more
The Art of the Marketing Scorecard
It’s a question marketing leaders get asked all the time. But it’s not always easy to answer. Marketing has so many channels, so many vendors and tools in the mix, so many executions and campaigns going at once, how can … Read more
The Mandate For Agile Measurement
Marketing technology is telling us more about who our customers are, how they shop and how they view our brands than ever before. Yet, the reality is the data exisits, disconnected, in silos. Marketing leaders want to take advantage of … Read more