As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing /at scale. But what is it? And why is it driving so much conversation?
This white paper from Salesforce helps you get started with ABM by covering the following topics:
- What is Account-Based Marketing?
- Choosing the Right Tools for an ABM Strategy
- Account-Based Marketing at Every Level
Sponsored by Salesforce Community Cloud