Delivering Audio Success: Industry Trends in Streaming Audio & Podcast Performance

How do you define success in streaming & podcasting, and does it differ industry-by-industry?
In Claritas’ new eBook, co-authored with Entercom, you’ll find tactical strategies for campaign goal setting, measurement methodologies, and optimization. In addition, benchmarks are shared across key industries to guide you, so you can plan, execute and measure the success of your next audio marketing campaign.

Sponsored by Claritas
Claritas gives marketers a complete understanding of the American consumer. With over 10,000 highly predictive demographic and behavioral indicators and the most comprehensive multicultural data available today, Claritas allows you to identify better prospects, target them more precisely and improve your ROI.