Building a Business Case for a Customer Data Platform

How to Make the Case to Senior Leadership

Getting buy-in from leadership for “yet-another-three-letter acronym” marketing platform is challenging, especially when it feels like you aren’t making the most of your existing martech stack. You can’t take full advantage of these marketing solutions because of a lack of time, skill, and resources.

CDPs were designed to bridge the gaps and enable marketers to take control of their first-party data. The Customer Data Platform Business Case eBook combines BlueConic customer experiences and chats with leading industry analysts about how to make the case for a CDP.

This eBook will help you:

  • Provide a clear CDP definition and outline a CDP’s core capabilities
  • Establish the organizational impact of a customer data platform
  • Understand how a CDP increases the value of your martech stack

Sponsored by BlueConic
BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required for marketing. More than 300 brands, including Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe.