A Collection of CDP Fails: 5 Stories to Learn From

What are the most common CDP pitfalls every organization should avoid? And, how can the CX-focused marketer navigate the complex CDP vendor landscape or get the full value of their current platform?
In this white paper from Merkle, are five cases where organizations took the CDP plunge, and for several reasons, they say the investment did not meet expectations. They analyzed each situation to understand their goals, what went wrong, and how they would have suggested a different path to prevent those missteps.

Sponsored by Merkle

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.