What are the most common CDP pitfalls every organization should avoid? And, how can the CX-focused marketer navigate the complex CDP vendor landscape or get the full value of their current platform?

In this white paper from Merkle, are five cases where organizations took the CDP plunge, and for several reasons, they say the investment did not meet expectations. They analyzed each situation to understand their goals, what went wrong, and how they would have suggested a different path to prevent those missteps.