The 5 Proven Secrets for Holiday Social Success

In 2013, holiday spending is projected to hit $640 billion, an 11% increase over 2012. The pressure’s on for marketers to win over holiday buyers.

Savvy brand marketers are giving social media a bigger role in their holiday campaign strategies. After all, 97% of shoppers say they’re likely to turn to social media for advice before making a holiday purchase. Social media helps spread the word about seasonal offers, amplifies efforts in other channels, and drive those holiday sales.

This white paper includes 5 proven tactics to plan a successful social media strategy for the holiday season.

Sponsored by OfferPop

Offerpop's Visual UGC Marketing SaaS platform empowers brands to encourage and leverage user generated content at every stage of the buyer journey, improving marketing performance. Leading brands and agencies use Offerpop’s Visual UGC platform to create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting. The company is headquartered in New York City, with offices in London.Learn more at http://www.offerpop.com.