Globalization, the Final Frontier

How US businesses can capitalize by looking to international markets 

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While US businesses have embraced the global marketplace they are still missing opportunities. Many companies are falling short with their globalization efforts or aren’t taking full advantage of their presence abroad.

In this white paper, Search Laboratory examines to what extent this internationalization of American companies has occurred, by industry, size and region. It also highlights how with some relatively minor refinements to online strategies, businesses could achieve an improved performance in the global marketplace.

Sponsored by Search Laboratory

Search Laboratory is an award winning digital marketing agency specializing in Pay-Per-Click (PPC), search engine optimization (SEO), conversion optimization and website analytics. We are a global agency with over 250 clients spanning 18 countries and from a broad range of sectors including ecommerce, fashion, technology, B2B, professional services and more. Currently managing search engine marketing campaigns in more than 35 languages, Search Laboratory employs a team of in-house linguists at its Leeds HQ.