About Search Laboratory
Search Laboratory is an award winning digital marketing agency specializing in Pay-Per-Click (PPC), search engine optimization (SEO), conversion optimization and website analytics. We are a global agency with over 250 clients spanning 18 countries and from a broad range of sectors including ecommerce, fashion, technology, B2B, professional services and more. Currently managing search engine marketing campaigns in more than 35 languages, Search Laboratory employs a team of in-house linguists at its Leeds HQ.
Resources from Search Laboratory:
The Power of Multilingual Search Marketing- Key Takeaways for SEO and PPC
An organization’s prominence on the search engine results pages (SERPs) retrieved by potential customers is crucial to its chances of “being discovered” in new geographic markets and is the first step toward attracting new customers. There are a variety of techniques that search engine marketers employ in their attempts to achieve priority rankings on relevant SERPs. Their campaigns comprise a blend of techniques that fall into two distinct categories: “pay-per-click advertising” (PPC) and “search engine optimization” (SEO). Read more
Globalization, the Final Frontier
While US businesses have embraced the global marketplace they are still missing opportunities. Many companies are falling short with their globalization efforts or aren’t taking full advantage of their presence abroad. In this white paper, Search Laboratory examines to what … Read more