Consumers increasingly demand relevant, personalized, real-time communications from the brands they engage with. At the same time, marketers are grappling with an explosion of data—often living in siloes—that prevents them from getting an accurate, comprehensive, and actionable understanding of their customers. In fact, a recent survey of ESP buyers highlighted “lack of consolidated customer data” as the #1 challenge in email marketing. And especially as the lines between CDPs and ESPs get fuzzier, many brands struggle to devise an effective email data strategy—and understand how (or if) their email platform can support it.
Join us on Thursday, April 3 for an exclusive webinar where we’ll explore everything you need to know to execute a data-driven email strategy, from the backend to the inbox. Plus, we’ll have live Q&A so you can pick the brains of our expert speakers.
You’ll come away with:
- Insights and trends on why brands are increasingly prioritizing data in their email strategy
- 4 steps to building an effective data strategy
- What to look for in an ESP to support your strategy
- Examples of how effective data activation can enhance your ability to segment, trigger, and personalize your emails for stronger conversion and loyalty
Sponsored by Braze
Braze (formerly Appboy) is a lifecycle engagement platform that forms strong bonds between people and the brands they love. We empower brands to humanize their connections with customers through technology, resulting in better experiences and increased retention, lifetime value, and ROI. Teams use Braze to deliver highly personalized messaging experiences that span across channels, platforms, and devices.