How to Personalize Cross-Channel Campaigns Using User and Event Data
When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we didn’t know was possible. Now it’s on all brands to live up to … Read more
The Guide to Marketing Maturity: 3 Levels of Personalization
When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we didn’t know was possible. Now it’s on all brands to live up to … Read more
Personalization Playbook: Dynamic Content
Every growth marketer knows that personalization is the secret sauce to getting more clicks, conversions and revenue. And yet, personalizing a message to every individual user in your database is more complicated than it should be, depending on the technology … Read more
The Marketing Accountability Void: An Overdue Reality Check for Data-Driven Marketers
The quest to achieve the perfect 1-to1 customer relationship is costing businesses billions of dollars in precision engineered technology. But is this investment paying dividends? Where are the results? Despite the sophistication of the tools, there are still many gaps … Read more
The Modern Marketer’s Guide to SEO
Are you ready to build a lead-machine website that creates a sustainable growth path for your company? The Modern Marketer’s Guide to SEO will show you how. Here are the major strategies covered: 1. What is search engine optimization? 2. … Read more
Investing in an SEO tool?
A recent report from Forrester found that an increasing number of marketers are turning to SEO tools to understand how their site is performing, create high-quality content, carry out keyword research, conduct technical SEO audits, bring together stakeholders, prove ROI … Read more
5 Things Your Agency Deserves in 2021
You’ve heard marketing automation can expand your revenue base and deliver results for clients, but how do you choose the right vendor for your agency? Selecting the perfect vendor poses a roadblock for many agencies looking to get on board … Read more
How to Stay Ahead of the Game in the Marketing Industry
Idomoo compiled this eBook to help you easily and efficiently deliver the forward-thinking, optimized marketing experience your customers are asking for. Inside this eBook you’ll learn: What types of communication your customers want and how to deliver it How your data … Read more
How Multi-Segment and Session Analysis Can Help You Convert 30% More Users
Discussions around optimization and website conversions are now dated. The need of the hour is to understand what makes a website convert more and how to reduce the number of sessions to convert. Nabler created this whitepaper to answer these questions for … Read more
Personalization Playbook: Lifecycle Mapping
Whether your brand uses storyboards, the design thinking process or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they’re in … Read more