Personalization Playbook: Dynamic Content

Every growth marketer knows that personalization is the secret sauce to getting more clicks, conversions and revenue. And yet, personalizing a message to every individual user in your database is more complicated than it should be, depending on the technology you’re using.
In this whitepaper, Iterable discusses all things dynamic content, from strategy and marketing maturity, to the data and tools you need to level up your cross-channel campaigns.
Takeaways:
  • The difference between personalization and individualization
  • The four types of data you need to create dynamic content
  • Three must-have tools for building an advanced personalization technology stack

Sponsored by Iterable
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.