Whether your brand uses storyboards, the design thinking process or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they’re in the “awareness” stage of a brand-centric journey.
In this white paper, Iterable explains how you can break out of this thinking pattern and build a customer journey that engages and retains your customers for life.
Takeaways:
- The four steps to creating a customer journey
- The difference between a lifecycle map and a journey map
- How to integrate the customer journey with your lifecycle map
Sponsored by Iterable
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.