One of the challenges that marketers face is how to optimize their investments. With marketing portfolios taking on a more complex form these days, optimization has not only become increasingly important but also harder. There are many things to consider and tweak to get more out of your marketing budget, so you need to prepare first.
Take an organized step-by-step approach and make sure that you don’t forget about any aspects and take everything into account. That way you can make sure that you have a complete view with no important data missing. At the end of the day, your optimization results are only going to be as good as the data used. It’s your chance to get an edge over the competitors, especially in the current market, so ensure its success.
Download this whitepaper to learn:
- How to prepare your company for conducting insightful analysis
- How not to miss the impact of any underlying business issues
- 10 tips for successfully optimizing your marketing portfolio
Sponsored by ScanmarQED
ScanmarQED provides software and services for marketing analytics and planning, including marketing mix modeling, revenue growth management, brand management, and data integration and visualization. It integrates with a wide range of third-party data sources and helps to identify the drivers behind customer behavior and identify marketing tactics.