Industry Insider Report: Social Media Marketing in the Fast Food Market
Have you wondered how the fast food companies stack up in the world of social media? The “burger wars” used to be fought through traditional advertising on TV, the radio and in print, but this is no longer the case. … Read more
How to Generate Leads through the Social Web
Social media marketing offers endless opportunities for lead generation. Businesses are increasingly using social media to connect with their customers, avert crises and build reputation. Lead generation is a natural outgrowth of this activity. However, many marketers don’t know which … Read more
8 Ways to Build Your Brand Using Social Media
Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers. Customers are vocal, sometimes passionate, about what they like and dislike about the brands, products and … Read more
How to Get Social Media Influencers Talking About You
A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any of the other social media platforms. Anyone from a mom on Facebook who mentions her favorite products to a … Read more
Automate Lead Scoring and Nurturing in Four Quick Steps
Now more than ever, you are forced to justify your marketing budget and prove the ROI of your lead generation campaigns. This means closely monitoring, qualifying, and nurturing your leads before handing them off to sales, in an effort to … Read more
The Ultimate Infographic Marketing Guide
The web’s continued advancement as a visual medium has given rise to new opportunities for marketers to create content that appeals to their target audiences. Infographics have quickly risen to prominence as an ideal way for marketers to inform and … Read more
The Four T’s of Effective Email Campaigns
Most marketing strategies these days are based on email marketing, so it helps to understand the basic elements of a successful email campaign. Some of the following tips and tricks have been hard won by others who are using email … Read more
eMarketer “Why Facebook Advertising Deserves a Second Look”
Get eMarketer’s seven keys to Facebook ad platform success. The first part of 2012 got off to a slow start when it came to planning Facebook ad spending. Advertisers spent more conservatively and looked for other channels to drive revenue. … Read more
Best Practices Guide for Inbound Marketing Campaigns
Getting your marketing message to resonate with your target consumer in today’s increasingly crowded marketplace is one of the greatest challenges facing marketers today. The internet and related technologies have revolutionized the face of today’s marketing arena, creating consumers that … Read more
8 Quick Steps to Double B2B Conversions
Online visitors are busy and easily distracted. There is a very limited time window to prove your value proposition. In the B2C world, conversion starts and ends in the same place: the purchase. For B2B marketers with long, complex … Read more