Getting your marketing message to resonate with your target consumer in today’s increasingly crowded marketplace is one of the greatest challenges facing marketers today. The internet and related technologies have revolutionized the face of today’s marketing arena, creating consumers that are more empowered and markedly more sophisticated than their predecessors.
Traditional outbound marketing campaigns have lost their efficacy as more sophisticated inbound marketing efforts have taken over.
In this white paper, you will learn how to best utilize inbound marketing campaigns to maximize your company’s marketing efforts.
Sponsored by Pardot
Pardot is a B2B Marketing Automation provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Plans are priced affordably for the SMB market.