How to Generate Leads through the Social Web

Simple strategies to start generating quality leads through the social stream.

Social media marketing offers endless opportunities for lead generation. Businesses are increasingly using social media to connect with their customers, avert crises and build reputation. Lead generation is a natural outgrowth of this activity. However, many marketers don’t know which of their social platforms is most effective for generating quality sales leads, because they don’t track social activity as part of their lead-generation process.

With the analytics and insights from today’s social media monitoring tools, marketers can identify and target potential customers, and competitors’ customers, in real time with laser focus. Additionally, they can track and nurture them through a monitoring tool’s filters and integrate their efforts with different areas of their organizations.

In this report, you will learn a few simple strategies to start generating quality leads through the social stream.

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