The Four T’s of Effective Email Campaigns

Most marketing strategies these days are based on email marketing, so it helps to understand the basic elements of a successful email campaign. Some of the following tips and tricks have been hard won by others who are using email marketing to its fullest potential. Consider this collection of advice as a set of best practices for email campaigns.

The elements of a great email marketing campaign are based on what we like to think of as the Four T’s.

  1. Tailor it
  2. Test it
  3. Time it
  4. Track it

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