About Pardot
Pardot is a B2B Marketing Automation provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Plans are priced affordably for the SMB market.
Resources from Pardot:
Automate Lead Scoring and Nurturing in Four Quick Steps
Now more than ever, you are forced to justify your marketing budget and prove the ROI of your lead generation campaigns. This means closely monitoring, qualifying, and nurturing your leads before handing them off to sales, in an effort to … Read more
The Four T’s of Effective Email Campaigns
Most marketing strategies these days are based on email marketing, so it helps to understand the basic elements of a successful email campaign. Some of the following tips and tricks have been hard won by others who are using email … Read more
Best Practices Guide for Inbound Marketing Campaigns
Getting your marketing message to resonate with your target consumer in today’s increasingly crowded marketplace is one of the greatest challenges facing marketers today. The internet and related technologies have revolutionized the face of today’s marketing arena, creating consumers that … Read more
8 Quick Steps to Double B2B Conversions
Online visitors are busy and easily distracted. There is a very limited time window to prove your value proposition. In the B2C world, conversion starts and ends in the same place: the purchase. For B2B marketers with long, complex … Read more