The Multiplier Effect of Integrating Search and Social Advertising
Search has the powerful ability to “pull” consumers through queries of intent. And social offers its own unique ability to “push” a message to highly targeted audiences. Marin Software conducted a study of more than 200 enterprise advertisers with billions … Read more
Twitter Live: How to Combine Video Advertising with Real-World, Real-Time Moments
Twitter is leading the live-video charge in social advertising. Are you part of the movement? This new Brand Networks white paper, discusses Twitter’s rapid expansion into live video, and how you can take advantage of the advertising opportunities that come … Read more
Playbook for Facebook Creative Optimization
Smart bidding, targeting and campaign management strategies can get you a phenomenal return from Facebook ads. But at the core of your campaigns, one factor makes or breaks your success. Good creative. Creative is the biggest driver of ad performance … Read more
The Instagram Advertiser’s Playbook
There are countless reasons to bring your brand to Instagram. But do you know what it takes to drive success once you’re there? In this white paper, Brand Networks gives you a comprehensive guide to Instagram advertising success, using advanced … Read more
Facebook by the Numbers 2015
Retargeting on Facebook has become an indispensable tool for digital advertisers. In AdRoll’s “Facebook by the Numbers 2015” research report, they have analyzed campaign data across their global customer base. The findings in this report summarize our in-depth, yearlong review … Read more
Social Media Marketing Channels: Which Ones are Right for Your Brand?
As consumers explore different social media channels, it’s imperative that marketers understand shifting preferences. Digital marketers no longer have the luxury of choosing one social network over another. A well-managed and coordinated presence on all relevant social channels is a … Read more
The Definitive Guide to Advertising on Instagram
Advertising on Instagram is one of the latest opportunities marketers have to reach and engage their customers. But before you run off and start cranking out new Instagram ads there are a few things you need to consider first. In … Read more
New Facebook Ad Strategies to Convert Mobile Shoppers
As Facebook becomes increasingly (and exclusively) mobile, marketers are testing new mobile ad strategies to drive sales, increase website traffic, and build brand awareness through Facebook ads. DialogTech’s new guide, “New Facebook Ad Strategies to Convert Mobile Shoppers,” provides the … Read more
The Definitive Guide to Twitter Marketing
With social media and digital marketers in mind, Union Metrics has compiled their favorite best practices for creating a Twitter strategy and measuring impact on the platform. Whether you’re just getting started or a seasoned pro, this ebook is for you. … Read more
Retargeting on Facebook by the Numbers
In this year’s Facebook by the Numbers report, AdRoll reviewed data from over 800 million impressions across 215 advertisers running retargeting campaigns on Facebook on desktop, Facebook on mobile, and the web. Highlights include: Key performance metrics for Facebook on … Read more