The Facebook Advertising Ecosystem
Chances are you’re already advertising on Facebook, and that’s great—its audience, depth of data, and overall advertising power are second to none in the social advertising world. But as powerful as Facebook advertising is, it’s equally complex. If you’re not … Read more
Data for Retailers
Savvy retailer marketers know that a data-first strategy is key to ensuring ROI on local campaigns. Gathering insights such as who your consumers are, how they found you, when they’re likely to visit your store, and the products they’re interested … Read more
The Facebook Playbook for Call Conversions
Facebook has gone mobile. And thanks to smartphones and click-to-call, Facebook ads will help drive 12 billion call conversions in 2016. This playbook explains the attribution and optimization strategies marketers should follow to drive the most conversions and customers from … Read more
Social Media ROI Template
The Social ROI Template will give you advice on goal-driven analysis and which metrics matter, insight on how to tie social data to marketing investments, an easy-to-follow, five-step process for determining ROI, and a downloadable template to make calculations easy.
Social Media Marketing 3.0: Best Practices for Ramping Up Social ROI
Date: Dec 8, 2016 1:00 EST (10:00PST)Speakers:
Matt Sitomer, VP, Group Account Director, VaynerMedia
Dayle Hall, VP, Corporate Marketing, Lithium
The Social Marketing Paradox: Why Brands Fail To Create Customer Relationships
Companies have long hoped social media would give them a new way to connect with their customers. Today, brands pursuing that promise focus almost exclusively on big social networks like Facebook and Twitter, and prioritize customer engagement above all else. … Read more
The Definitive Guide to Social Customer Service Success
Your business needs to see undeniable value to invest in the resources needed to design, build out and operate a fully functional, high-impact social customer service team. Saddling existing agents with expanded duties has been a Band-Aid solution. But now … Read more
10 Ways You Can Use Reviews to Make Your Job Easier
Implementing these 10 tips from Trustpilot can increase efficiency, grow revenue, and make your business stronger. Tips include: How to resolve customer issues and build fans for life Create stronger email marketing campaigns Track trends and more
The Social Side of Holiday Shopping
How can your business capitalize on the holiday season and see a major revenue bump? With optimized use of social media. By leveraging the newest marketing channel that reaches an incredible amount of potential customers, social media can build a … Read more
Playbook for Facebook Creative Optimization
Smart bidding, targeting and campaign management strategies can get you a phenomenal return from Facebook ads. But at the core of your campaigns, one factor makes or breaks your success. Good creative. Creative is the biggest driver of ad performance … Read more
