8 Ways to Build Your Brand Using Social Media
Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers. Customers are vocal, sometimes passionate, about what they like and dislike about the brands, products and … Read more
How to Get Social Media Influencers Talking About You
A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any of the other social media platforms. Anyone from a mom on Facebook who mentions her favorite products to a … Read more
eMarketer “Why Facebook Advertising Deserves a Second Look”
Get eMarketer’s seven keys to Facebook ad platform success. The first part of 2012 got off to a slow start when it came to planning Facebook ad spending. Advertisers spent more conservatively and looked for other channels to drive revenue. … Read more
Econsultancy Digital Intelligence Briefing “Managing and Measuring Social Media”
Understand the opportunity and true impact of social media. Adobe has partnered with Econsultancy on this quarterly digital intelligence briefing that analyzes social media objectives, success metrics and resourcing, as well as which social networks are the most popular for … Read more
Step-by-Step Guide to LinkedIn’s New Company Pages
On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely change the way we view the platform as a marketing tool. “For companies, this means a more powerful way to build relationships with your … Read more
47 Handy Facebook Stats and Charts
Facebook is a social media giant used for B2B and B2C companies, and data helps marketers determine the next steps in a campaign. Do you know the best time to engage with your customers on Facebook? Learn this and more … Read more
How to Attract Customers With Facebook
67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 950 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer … Read more
A Creative Guide to Facebook Pages: Timeline for Brands
The Timeline format for Facebook Brand Pages, introduced in early 2012, offers exciting new opportunities for reaching audiences with your brand story — if you know how to take advantage of it. When using the new Timeline format, it’s important … Read more
Best Practices for Facebook Advertising
Facebook now has half a billion active users. Yes, that’s billion with a “B.” That means about one in every 14 people on the planet now uses Facebook and the user base is still growing. Not only that, users spend … Read more
How to Master LinkedIn for Marketing
August 7, 2012Hubspot and LinkedIn are co-presenting a 3- part workshop on how marketers can leverage LinkedIn to generate new leads. Check it out — second session tomorrow, August 8. When you sign up for one, you gain access to all three … Read more