How to Use Industry News for Content Marketing

With nearly $16 billion dedicated to digital content marketing in 2011, chances are you’re using content to promote your business (whether you have a realized strategy or not).

The question is, “Have you heard of news content marketing?”

The content marketing landscape is demanding and competitive.

If you want to achieve visibility for your brand, you need content that meets quality standards for search and sharing.

Industry news can fuel your business with a sustainable stream of story leads. It’s research-based, it’s always evolving and there’s undoubtedly something happening in the world (and on the world wide web) that matters for your business and to your prospects.

This guide explores how to use industry news for content marketing that fuels your brand with leads from across the web.

Sponsored by Brafton
Brafton is a news and content marketing agency. Full-time, in-house content writers and graphic designers create exclusive content targeting clientsí unique audiences, keywords and business goals. Account managers provide consultancy on SEO-friendly content marketing strategies to engage social audiences, drive relevant website traffic and optimize for conversions. Custom analytics reporting ensures the most effective strategies for maximum results. Brafton serves clients throughout North America from offices in Boston, Chicago and San Francisco.

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