From Data to Action – Using Social Media Metrics to Build Your Plan
Whether you’re creating, editing, or auditing your social media plan, chances are you’re asking yourself whether you’re tracking the right metrics. Marketers working with social media, often hear the phrase “content is king”. But, when it comes to social media … Read more
Optimization for Remarkable ROI – Four Business Cases
Despite the ever-changing landscape of digital marketing, fundamentals remain the same — if you’re not analyzing visitor behavior (from first click, Facebook like, or mobile app download) you can’t improve the customer experience. This white paper illustrates through 4 case … Read more
Why Online Presentations Belong In Every Digital Content Strategy
Whether you are a professional video producer, marketer, salesperson, corporate trainer, or the head of HR, you likely feel the pressure to produce more video content. But, are your customers getting the message? Every day, you present your business to … Read more
Turn Social Intelligence Into Smart Crisis Prevention
In less than a decade crisis management has changed. In 2003, a crisis happened when the press got wind of something that reflected poorly on your company. It lived in headlines, sound bites and the odd blog or two. It … Read more
21 Social Media Updates & Advancements to Inspire Your 2013 Strategy
Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier. Now it’s time to integrate these updates swiftly into your marketing strategy. Now that … Read more
How to Accurately Track Your Social Media Buzz
Ten years ago, marketers had to rely primarily on customer surveys and mainstream media coverage to track the buzz created by a new product launch or campaign. Social media has turned the world into a focus group and today, social … Read more
20 Social Media Resolutions for 2013
In the coming year, a company’s credible and dynamic social media presence will wield an increasing influence on brand success. Planning ahead in today’s rapidly evolving social media landscape can be challenging. It’s tough just to keep up with new … Read more
How to Use Facebook for Mobile Marketing
Over 500 million people use Facebook on a mobile device. Are you looking to catch up with the rapidly evolving mobile marketing landscape? See how you can combine you efforts on Facebook with mobile marketing to generate more leads and … Read more
Industry Insider Report: Social Media Marketing in the Fast Food Market
Have you wondered how the fast food companies stack up in the world of social media? The “burger wars” used to be fought through traditional advertising on TV, the radio and in print, but this is no longer the case. … Read more
How to Generate Leads through the Social Web
Social media marketing offers endless opportunities for lead generation. Businesses are increasingly using social media to connect with their customers, avert crises and build reputation. Lead generation is a natural outgrowth of this activity. However, many marketers don’t know which … Read more