Resource Library: Social Media

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The Definitive Guide to Pinterest Promotions

Brands and retailers have been observing rapid growth in Pinterest activity, and are quickly discovering the power of Pinterest to drive website traffic and sales conversion. Pinterest provides an exciting new medium for consumers to engage with your brands content … Read more »


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Pinterest Best Practices

Brands and Retailers have been observing rapid growth in Pinterest activty, and are quickly discovering the power of Pinterest to drive website traffic and sales conversion. Download this whitepaper to learn best practices such as: Optimizing your website for Pinning … Read more »


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6 Best Practices For Influencer Marketing

People have always relied on word-of-mouth referrals when making purchasing decisions. Today, social media is where they go. Successful marketers know that in order to thrive in today’s business climate they must identify their key influencers, listen to what they’re … Read more »


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Protecting Your Online Reputation

What’s your online reputation management plan? Negative online reviews, rip-off reports, consumer complaints, or damaging headlines, these things happen all the time, and it’s important for you to be prepared to take action when they occur. Covered in this white … Read more »


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The Marketer’s Guide to Driving ROI From Facebook Advertising

By now you know Facebook presents marketers with a vast and truly global advertising opportunity. As Facebook becomes more entrenched in people’s lives, marketers increasingly seek to engage with Facebook users through ads, fan pages, news feeds, applications, and events. … Read more »


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Collaborative Customer Interactions Management

Are you positioned to provide an intimate experience the next time your customer engages with you? Your best customers, those who generate profitable business for you, expect to be recognized, welcomed, and personally advised when interacting with your company. Yet, … Read more »


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Top 10 Ways to Improve Digital Experiences

In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touch points and determining … Read more »


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How to Generate Leads through the Social Web

Social media marketing offers endless opportunities for lead generation. Businesses are increasingly using social media to connect with their customers, avert crises and build reputation. Lead generation is a natural outgrowth of this activity. However, many marketers don’t know which … Read more »


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Marketing in Social Streams

For most brands, reaching customers in social and mobile is a strategic priority. Brand marketers need to ask themselves how to transition social and mobile consumers from product discovery to exploration, and on to the path to purchase. The key … Read more »


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Social Marketing Optimization Playbook

Webtrends puts you on the path for increasing your social ROI and improving social conversions by giving you unique insights into Facebook, Twitter and YouTube, and helping you optimize social and mobile content for the greatest return. Download this white … Read more »


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