Turn Social Intelligence Into Smart Crisis Prevention

Recognize Before You Have to Apologize: Social Media for Crisis Management

In less than a decade crisis management has changed. In 2003, a crisis happened when the press got wind of something that reflected poorly on your company. It lived in headlines, sound bites and the odd blog or two. It took hours to build and days to bring under control. Today, a crisis moves at the speed of social media. It lives in Facebook, Twitter and YouTube. And it lives in real-time. However, social media gives marketing and PR opportunities you didn’t have a decade ago: the ability to change the conversation, before you have to deal with a crisis.

In 2013, the combination of the right approach and the right social listening and engagement tools can help you diffuse a potential crisis before it hits mainstream media. You can even turn a crisis into an opportunity, ending up with more fans and loyal customers than before, along with a stronger, more positive brand reputation.

The tips in this white paper will show you how to plan ahead, and leverage social media tools to stave off any negative chatter before it grows into a crisis.

Sponsored by Sysomos
Sysomos brings business intelligence to social media, providing instant, unlimited access to all social media conversations to quickly see what's happening, why it's happening, and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, messages, boards, wikis and major news sources. Its products, MAP (Media Analysis Platform) and Heartbeat, let clients quickly discover the tone of conversations and identify sentiment by gender, age and location. Sysomos gives corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions.