About Webtrends


Webtrends is the global leader in mobile and social analytics. It helps marketers create, measure and improve campaigns for more than 7,000 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Its leadership extends beyond the web analytics industry to the measurement, optimization and integration of all digital content and customer intelligence, including websites, social media, mobile, and paid-search advertising. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Resources from Webtrends:


The Email Remarketing Playbook

What’s up with online shoppers? They spend significant amounts of time on your site, view several product pages, select items and place them in a shopping cart. Then they disappear. It happens a majority of the time during the online … Read more »


Social Marketing Optimization Playbook

Webtrends puts you on the path for increasing your social ROI and improving social conversions by giving you unique insights into Facebook, Twitter and YouTube, and helping you optimize social and mobile content for the greatest return. Download this white … Read more »


Optimization for Remarkable ROI – Four Business Cases

Despite the ever-changing landscape of digital marketing, fundamentals remain the same — if you’re not analyzing visitor behavior (from first click, Facebook like, or mobile app download) you can’t improve the customer experience. This white paper illustrates through 4 case … Read more »


Top 10 Tips for Optimizing Your Conversion Funnel

No matter what business you’re in, converting prospects through the marketing funnel equals revenue. Whether you want customers to download, register or buy, you want your conversion rate to be the highest it can be — conversion equals the bottom … Read more »


Effective Landing Page Optimization – Best Practices to Lift Conversion

The landing page is often the first thing customers see when they interact with your brand online. Whether it is a web page, Facebook app or mobile interstitial, landing pages exist to deliver relevant messaging that converts visitor traffic. If … Read more »


Facebook Advertising for Search Marketers

Date: Jan 20, 2011 1:00 EST (10:00PST)

Ryan Lash, YMarketing

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