From Data to Action – Using Social Media Metrics to Build Your Plan

Whether you’re creating, editing, or auditing your social media plan, chances are you’re asking yourself whether you’re tracking the right metrics. Marketers working with social media, often hear the phrase “content is king”. But, when it comes to social media metrics, context is king.

In this whitepaper, you’ll learn the four key questions you need to ask to determine if your social media plan and its metrics are properly contextual, along with the three key takeaways to drive your social media success.

Sponsored by uberVU
uberVU, based in the Cambridge, MA Innovation Center, delivers a simple, intuitive interface that decodes large data sets, allowing social media marketers to act strategically and to complete daily social media tasks more easily. uberVU enables these marketers to increase social media results by making the right responses and sharing the right content, at the right time, in order to grow and engage the right audience.