The Definitive Facebook Advertising Playbook
The combination of Facebook’s massive audience and sophisticated third-party ad management platforms represents an excellent opportunity for marketers to reach highly targeted customer segments. Using advanced strategies on Facebook, advertisers will reach more of the right consumers with the right … Read more
2014’s Must-Have Resolutions for Marketers
What are your marketing resolutions for marketing in 2014? If you haven’t nailed them down, it’s time to think about what trends and technologies you should invest in this year. In 2013, we saw big brands start to weave social … Read more
How Top Brand Marketers Use Instagram
Instagram represents a large opportunity for digital marketers who are poised to take advantage of it. This white paper reveals how the top brands in the world use Instagram to drive engagement among their users. It also examines whether or … Read more
10 Tips for Increasing Brand Engagement on Instagram
Instagram now ranks as the third fastest-growing app, and there’s a pretty good chance your brand’s target audience is among its users. To get the most impact from Instagram, companies need a successful marketing strategy and compelling content to get … Read more
How Local SEO + Influencer Retargeting are Delivering Record ROI
Date: Dec 12, 2013 1:00 EST (10:00PST)Speakers:
Ginny Marvin, Contributing Editor, Search Engine Land and Marketing Land
Bill Connard, VP Local Search Solutions,Rio SEO
Ben Straley, VP of Social Technologies, Rio SEO
The Essential Guide to Social Marketing Campaigns: 5 Ways to Drive Business Growth
The traditional marketing mindset does not translate into the social world. Social marketing is not a one-way pipeline, it is an ever-branching, dynamic and interconnected method of communication that takes a focused strategy to master. This white paper outlines the … Read more
The 5 Proven Secrets for Holiday Social Success
In 2013, holiday spending is projected to hit $640 billion, an 11% increase over 2012. The pressure’s on for marketers to win over holiday buyers. Savvy brand marketers are giving social media a bigger role in their holiday campaign strategies. … Read more
Content Marketing Gets Social: 2013 Survey on Content Marketing Trends
Today’s consumer, armed with widespread access to information through online search and social media, is making purchase decisions long before they actually begin a transaction. By providing the right content, at the right time, to the right customer, organizations can … Read more
Social Media Management Platforms (SMMP)
Successful execution of a social media program requires the right set of enabling technologies. If you’re serious about social, having a best-of-breed Social Media Management Platform (SMMP) is a must. Different parts of your organization have different social media objectives. … Read more
Pinterest: The Social Holy Grail
Brands and Retailers have been observing rapid growth in Pinterest activty, and are quickly discovering the power of Pinterest to drive viral brand awareness, website traffic and sales conversion. In this white paper you will learn more than a dozen … Read more
