Collaborative Customer Interactions Management

Building the Privileged Customer Experience

Are you positioned to provide an intimate experience the next time your customer engages with you? Your best customers, those who generate profitable business for you, expect to be recognized, welcomed, and personally advised when interacting with your company. Yet, projecting a personalized, privileged approach is even more critical when attracting and engaging new customers.

Download this white paper to learn about:

  • Competing in the age of the customer
  • The new focus on business outcome versus business process
  • The impact of today’s customer knowledge gap

Sponsored by Capgemini and IBM

About Capgemini

With more than 125,000 people in 44 countries, Capgemini is one of the world’s foremost providers of consulting, technology and outsourcing services. The Group reported 2012 global revenues of EUR 10.3 billion.

Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience™, and draws on Rightshore®, its worldwide delivery model. Learn more about us at

About IBM Enterprise Content Management

Enterprise Content Management solutions from IBM help companies realize the value of content for better insight and outcomes. IBM ECM can help companies transform the way they do business by enabling them to put content in motion—capturing, activating, socializing, analyzing and governing it throughout the entire lifecycle. IBM can help organizations identify critical content within large data volumes, and prioritize it to gain insight to inform business decisions.

We help businesses put the right content in the hands of the right people, at the right time, while effectively managing the cost and risk of enterprise content from capture to disposal. IBM has provided ECM solutions to more than 13,000 companies, organizations and governments around the world, helping them remain competitive through new intelligent innovation.