Diversify Your SEO Portfolio – 14 Must-Have Assets
Research has shown that the majority of searchers click on the top organic result when searching online; while only 15 percent click on the second result and less than 10 percent for the third. To consistently rank high and to … Read more
Multi-Location Business Guide to Local SEO
Approximately 30 – 40% of searches have local intent, which translates to more than 3 billion local searches monthly, according to Google. Local SEO leverages local searches and puts businesses in front of customers at the very moment that … Read more
Owning the Google Results Page
This eBook from ChannelAdvisor highlights the four main components of the Google search engine results page (SERP): paid search text ads, Product Listing Ads (PLAs), comparison shopping engines and organic search. In addition to explaining what these components are and … Read more
Marketer’s Guide to Call Tracking for Google SEO and PPC
If having a successful Google SEO and PPC advertising strategy is important to your business, this white paper can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do … Read more
The New SEO Imperative: A Guide to Your SEO with Google’s Secure Search
Google’s shift towards 100% secure search has dramatically altered the metrics and methodology SEO marketers have been using for many years. In this new paradigm, the page has become the center of the SEO universe. To cut the confusion and … Read more
8 Tips to Create Search-Friendly Press Releases
According to BizReport, 95% of search-driven traffic to websites comes from the first page of results. But with Google and other search engines constantly changing the rules for SEO, how can you keep your ranking where you want it? This … Read more
3 Steps to Knocking Out Your Display Competitors
While display advertising can be highly profitable, it is also highly competitive. With countless advertisers vying for the impressions on a vast array of publishers, the industry it’s become a boxing match. Competitors try to out-smart each other with placements, … Read more
Google Shopping and the Evolving PLA Landscape
Since launching to US advertisers in November 2010, within a year, Google Product Listing Ads (PLAs) saw significant growth. According to Google, PLA’s experienced a 600% increase in traffic globally year over year and twice the click through rate compared … Read more
Choosing an Appropriate SEO Vendor for Large Agencies
As agencies look to provide SEO services in addition to their current offerings, developing a service from the ground up and managing it can be a daunting task. Low quality results could lead to unhappy clients. This white paper discusses … Read more
PPC Reporting, Simplified
Most pay-per-click marketers say that PPC reporting and analysis is their #1 or #2 biggest time sink. Yet reporting is crucial in order to can evaluate progress, communicate successes, and make improvements. Why are marketers losing so much time on … Read more
