Laser Focused: Why B2B Buyers Demand Powerful Site Search

This white paper from Swiftype discusses recent findings and opinions about business-to- business ecommerce trends, with a particular focus on issues related to internal site search.

In addition to a review of existing research on the subject, this white paper discusses:

  • Why B2B buyers are especially driven to search and offers
  • Specific recommendations about what site owners can do to optimize their site search experience
  • How to stand out in the quickly changing space of B2B ecommerce.

Sponsored by Swiftype

Swiftype is a hosted search solution that lets site owners deliver powerful, customizable search for their website or mobile app with just a few lines of code. Built on top of a highly refined search algorithm to deliver superior relevance upon installation, Swiftype also gives site owners the tools to precisely control search through a user-friendly dashboard.