About DoubleClick
Built on Google infrastructure, DoubleClick™ Search makes it faster and easier to manage large search campaigns across AdWords, Microsoft adCenter and Yahoo Search Marketing. Powerful, easy-to- use workflow and reporting features save you time, while strategic bid optimization features help you improve performance. Native integration with the DoubleClick™ platform allows you to manage and track all your digital ad buys across one platform, enabling rich, cross- channel reporting and attribution.
Resources from DoubleClick:
The ROI of Paid Search Automation
Paid search is the lynchpin for a robust digital marketing strategy and can enable brands to own the search engine results page (SERP) and improve bottom-line results. The paid search landscape, however, has grown increasingly complex. Today’s search campaigns run … Read more
Choosing an SEM Platform
Running a high-performance search campaign across different search engines, geographies, formats, devices and channels can be challenging. And the ever-changing digital landscape adds to both the complexity and opportunity. To help ease these headaches and work faster, smarter and better, … Read more
PPC Automation 2014 – The ROI of Paid Search Automation
Date: Jul 22, 2014 1:00 EST (10:00PST)Speakers:
Brad Geddes, Founder of Certified Knowledge
Ginny Marvin,Search Engine Land Contributing Writer, Third Door Media
7 Factors to Consider When Choosing a Search Bid Optimization Platform
In its early days, search marketing was relatively simple: all campaigns were aimed at the desktop. As technology evolved, new opportunities rapidly became available. Today’s search campaigns run on desktop, mobile, and tablet devices, with many new ad formats and … Read more
Search Guide for the Holidays
Online holiday shopping is turning into a yearly endeavor for consumers—and a yearly challenge for marketers. We already know search can be complex. But it becomes even more complex when you consider your holiday to-do list: on top of the … Read more