The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns
Since Google’s announcement of enhanced campaigns in February 2013, paid search advertisers have raced to not only understand how this change will reshape their campaign structures and strategies, but also how it will impact their ability to acquire revenue. The … Read more
PPC Bid Management Guide
PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate the process using either the automated bidding option in Google AdWords or a third-party bid management solution. Each approach has it’s … Read more
5 Challenges Agency Owners & SEO Managers Face Now
If you work in an agency or manage an SEO department, regular and ongoing changes to search engine algorithms pose logistical issues, not to mention some inevitable headaches in terms of website performance. Now that high-quality link building and quality … Read more
8 Tips for Successful PLA Management
During 2012, Google launched Google Shopping, a paid-only service powered by product listing advertising (PLA). A hybrid of Google’s PPC and Product Search feed programs, PLAs have proven vital to the success of any business selling products online. However, in … Read more
Open the Black Box: Maximizing Success in Bid Automation
Transparency and control are the keys to maximizing success in bid automation. Bid automation software is essential for companies with complex paid-search programs. However, with black-box bid automation software it’s hard to determine the “why” behind their paid-search performance. This … Read more
Optimized Content Marketing Strategy How-to Guide
In this white paper, you will discover a new method to outrank your competitors in Google and get found for the keywords your prospects are using to find your business. This strategy will help you outrank your competitors, but it … Read more
Optimization for Remarkable ROI – Four Business Cases
Despite the ever-changing landscape of digital marketing, fundamentals remain the same — if you’re not analyzing visitor behavior (from first click, Facebook like, or mobile app download) you can’t improve the customer experience. This white paper illustrates through 4 case … Read more
Effective Landing Page Optimization – Best Practices to Lift Conversion
The landing page is often the first thing customers see when they interact with your brand online. Whether it is a web page, Facebook app or mobile interstitial, landing pages exist to deliver relevant messaging that converts visitor traffic. If … Read more
7 Factors to Consider When Choosing a Search Bid Optimization Platform
In its early days, search marketing was relatively simple: all campaigns were aimed at the desktop. As technology evolved, new opportunities rapidly became available. Today’s search campaigns run on desktop, mobile, and tablet devices, with many new ad formats and … Read more
17 SEO Myths You Should Leave Behind in 2013
To say SEO has “changed a lot” would be the understatement of the decade. Just take a look at how Google’s updates shook the world of SEO, causing marketers to swap their link-building and keyword-based efforts for a long overdue … Read more
