The ROI of Paid Search Automation

Paid search is the lynchpin for a robust digital marketing strategy and can enable brands to own the search engine results page (SERP) and improve bottom-line results. The paid search landscape, however, has grown increasingly complex. Today’s search campaigns run on desktops, smartphones and tablets; and offer new ad formats and targeting options that reach users in more relevant ways. As a result, many paid search professionals are asking how automation can help them run more efficient, high-performing campaigns.

This white paper explains how paid search automation can significantly improve the effectiveness of your search advertising campaigns. It discusses the many paid search tasks that can be automated, the specific benefits that paid search automation can provide, and three types of automation that your organization can implement.

Sponsored by DoubleClick
Built on Google infrastructure, DoubleClick™ Search makes it faster and easier to manage large search campaigns across AdWords, Microsoft adCenter and Yahoo Search Marketing. Powerful, easy-to- use workflow and reporting features save you time, while strategic bid optimization features help you improve performance. Native integration with the DoubleClick™ platform allows you to manage and track all your digital ad buys across one platform, enabling rich, cross- channel reporting and attribution.