Paid search is the lynchpin for a robust digital marketing strategy and can enable brands to own the search engine results page (SERP) and improve bottom-line results. The paid search landscape, however, has grown increasingly complex. Today’s search campaigns run on desktops, smartphones and tablets; and offer new ad formats and targeting options that reach users in more relevant ways. As a result, many paid search professionals are asking how automation can help them run more efficient, high-performing campaigns.

This white paper explains how paid search automation can significantly improve the effectiveness of your search advertising campaigns. It discusses the many paid search tasks that can be automated, the specific benefits that paid search automation can provide, and three types of automation that your organization can implement.