Resource Library: Featured

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Laser Focused: Why B2B Buyers Demand Powerful Site Search

This white paper from Swiftype discusses recent findings and opinions about business-to- business ecommerce trends, with a particular focus on issues related to internal site search. In addition to a review of existing research on the subject, this white paper … Read more »


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The Modern Marketing Agency Pitch

In the not-so-distant past, a successful marketing agency’s client pitch would be a lot like putting on a really big show. You’d have a flashy presentation, imaginative props, and samples of creative executions, and of course, an original story to … Read more »


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8 Ways Marketing Automation Can Expand Your Search Marketing Practice

Talented search marketing agencies do a great job of generating the leads that companies can use to grow relationships and ultimately make sales. The power of search marketing can be multiplied by helping clients manage engagement after the click and … Read more »


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How to Maximize Local Search Traffic

Online shopping has become a retail phenomenon, with 2014 Cyber Monday sales projected to reach $2.6 billion, according to the Adobe Digital Index. With more and more consumers utilizing their mobile devices to search online for the best deals and … Read more »


webcast

How To Maximize Local Search Traffic This Holiday Season

Date: Nov 13, 2014 1:00 EST (10:00PST)

Speakers:
Bill Connard, VP Local Search Solutions, Rio SEO
Kippie Friedkin, Online Marketing Manager, Lane Bryant


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“Not Provided” Insights & Intelligence

Connecting the Data Dots to Elevate your SEO & Content Marketing Strategies Google’s shift to Secure Search has created a seemingly daunting challenge for marketers when it comes to understanding the keywords driving engagement and conversions of SEO and content … Read more »


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Diversify Your SEO Portfolio – 14 Must-Have Assets

Research has shown that the majority of searchers click on the top organic result when searching online; while only 15 percent click on the second result and less than 10 percent for the third. To consistently rank high and to … Read more »


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Marketer’s Guide to Call Tracking for Google SEO and PPC

If having a successful Google SEO and PPC advertising strategy is important to your business, this white paper can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do … Read more »


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The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns

Since Google’s announcement of enhanced campaigns in February 2013, paid search advertisers have raced to not only understand how this change will reshape their campaign structures and strategies, but also how it will impact their ability to acquire revenue. The … Read more »


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8 Tips for Successful PLA Management

During 2012, Google launched Google Shopping, a paid-only service powered by product listing advertising (PLA). A hybrid of Google’s PPC and Product Search feed programs, PLAs have proven vital to the success of any business selling products online. However, in … Read more »


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