Laser Focused: Why B2B Buyers Demand Powerful Site Search
This white paper from Swiftype discusses recent findings and opinions about business-to- business ecommerce trends, with a particular focus on issues related to internal site search. In addition to a review of existing research on the subject, this white paper … Read more
Marketer’s Guide to Call Tracking for Google SEO and PPC
If having a successful Google SEO and PPC advertising strategy is important to your business, this white paper can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do … Read more
The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns
Since Google’s announcement of enhanced campaigns in February 2013, paid search advertisers have raced to not only understand how this change will reshape their campaign structures and strategies, but also how it will impact their ability to acquire revenue. The … Read more
8 Tips for Successful PLA Management
During 2012, Google launched Google Shopping, a paid-only service powered by product listing advertising (PLA). A hybrid of Google’s PPC and Product Search feed programs, PLAs have proven vital to the success of any business selling products online. However, in … Read more