Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Read more
Enterprise Customer Experience Management Platforms: A Marketer’s Guide
At a time when stakes have never been higher, and new brands are just a click away, the most successful brands are employing all the tools at their disposal to ensure that current customers and prospects have the best possible experiences with their brands at all touchpoints. Read more
Enterprise Account-Based Marketing Tools: A Marketer’s Guide
Factors influencing the rise of ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products. Read more
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
To break through and engender customer loyalty, businesses must develop a deeper understanding of their customers’ journeys, as well as the motivations and values that drive them to engage. Read more
Enterprise Conversion Optimization Platforms: A Marketer’s Guide
COPs help marketers meet heightened user expectations by systematically testing and personalizing websites, mobile apps and other touch points to provide each person with a satisfying experience. Read more
Enterprise Digital Experience Platforms: A Marketer’s Guide
The challenge of integrating new technologies with CMSs, the increased digitization of business and ever-heightened customer expectations are some of the factors that have led to the rise of the digital experience platform (DXP). Read more
Enterprise Digital Events Platforms: A Marketer’s Guide
Virtual events are here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience through features like networking, gamification and real-time interactions. Learn more. Read more
Enterprise Marketing Attribution and Predictive Analytics Tools: A Marketer’s Guide
Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing. But when budgets are tight, the prospect of eliminating waste is especially resonant. Read more
Enterprise Sales Enablement Platforms: A Marketer’s Guide
Learn more about sales enablement platforms – what their capabilities are, and how they can help marketers drive more revenue. This report examines the current market for enterprise sales enablement platforms and the considerations involved in implementing this technology. Read more
Enterprise Headless & Hybrid CMS Platforms
This 54-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading headless and hybrid CMS software vendors, and marketers who have headless and hybrid CMS software. Read more