Resource Library: News Updates

Mobile Marketing: SMN E-Book and upcoming Webcast

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Trying to keep up with mobile marketing? Here are two resources that can help: We’ve literally just posted a new Search Marketing Now E-Book, “Search Marketing on the Mobile Web,” with an overview of the mobile market, plus tips and … Read more »


Search marketers anticipate budget-conscious consumers in 2010 holiday season

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A poll of our recent webcast on online holiday retail suggests that marketer are anticipating a budget-conscious consumer for the 2010 holiday shopping season. On the July 14 webcast, Getting Ready for Online Holiday Retail – Now! we asked our … Read more »


Webcasts, Podcasts = Most Popular Social Media Resources for Business Information

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According to recent research from business.com, webinars and podcasts are the most popular social media resource for business information. Here’s what the Business.com B2B Social Media Benchmarking Study reveals as the top 5 social media resources of business information 69.1% … Read more »


New books from SMN speakers Brad Geddes and Vanessa Fox

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Search Marketing Now speakers are experts in a wide variety of marketing disciplines — they’re also accomplished speakers and authors. Two recent books by SMN speakers are “Advanced Google AdWords,” by Brad Geddes and “Marketing in the Age of Google: … Read more »


Follow-up Discussions on SMN LinkedIn Group

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Online presentations via webcast are a great way to draw an audience from all over — it’s certainly convenient, cost-effective, and an efficient way to gather everyone together for an educational presentation. But one thing it lacks is the personal … Read more »


June Updates

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From our June 3 webcast, “Big-Brand SEO, Social Media, and the “Latest” from Google”… Tamar Weinberg mentioned social circles, and pointed to these two URLs for more information. You’ll be surprised at how large your social circle is… http://www.google.com/s2/search/social#socialcontent http://www.google.com/s2/search/social#socialcircle … Read more »


SEO and Social Media, Thursday, June 3 webcast – related readings…

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On Thursday, June 3, we’ll get both strategic and tactical input from our speakers on how to intermingle SEO and social media — followed by a moderated Q+A session with two marketers who are on the front lines doing this … Read more »


Do you have a content strategy that works?

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Lately it seems as though content is the marketing buzzword of the hour. Some of us recall days when ‘content’ was generated by ‘editorial’ types — reporters and writers in publishing divisions. Marketers, on the other hand, had copywriters, who … Read more »


SEO resources from this week's webcast

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More from Tuesday’s webcast…”Search Results, SEO and the New World Order” — now available on-demand at Search Marketing Now. Chris Sherman had several links on his slides, which we’d like to share, as they provide some great tips and tactics … Read more »


Local Search Strategy #3: Get Smart about Geo-targeting

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From the Search Marketing Now E-Book, National Brands Survival Guide to Local Search … results of a Marketing Sherpa study on which search targets yield the highest ROI… Read more about this and other strategies for large brands, in National … Read more »


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