The Forrester Wave™: Social Risk And Compliance Solutions
Social media is a tremendous resource to help grow and engage your customers, but to do so in a controlled manner, you’ll need to mitigate risk and regulatory challenges. Forrester Research, Inc. evaluated 10 companies across 22 criteria, including the … Read more
The Golden State Warriors: Leading on the Court and in Social Media
From draft selections, to free agent signings, to coaching hires — the Golden State Warriors seem to make all the right moves. But they excel at much more than just winning games. Their social media team has built a social … Read more
Mapping Roles and Responsibilities for Social Media Risk
Social media has introduced a wide array of opportunities for organizations to engage with customers and partners. But with these opportunities comes risks – like a damaged brand reputation, regulatory violations, privacy issues, intellectual property compromises, social engineering, astroturfing, phishing, … Read more
Assessing Your Creative Review and Approval Process
Through online collaboration and proofing, automating tracking and workflows, and streamlining feedback, teams can produce more assets more quickly. Review and Approval solutions have three broad sets of functionality: Online Proofing Workflow Management Metrics and Reporting This white paper from … Read more
12 Strategies for Improving Conversions
This white paper from SiteSpect explores 12 strategies for maximizing conversion rates by examining the elements that are either helping or hindering the customer experience. Once you thoroughly understand these strategies, you can use multivariate testing and site optimization to … Read more