The Practical Guide to Account-Based Marketing Measurement
While Account-Based Marketing is probably the hottest topic in B2B marketing, marketers are struggling to measure the effectiveness of this strategy. In this white paper from Brightfunnel, they provide a framework for how to thoroughly measure ABM in real, practical … Read more
Data is the Secret Ingredient for Social Media Marketing Success
The answer is simple: lack of data-driven marketing. For social marketing to compete with other marketing channels, it’s necessary to stay close to customer and performance insights buried in analytics. The problem lies in that most social marketing software providers … Read more
ABM Benchmark Insights (Q3 2016)
Do you know how your account-based marketing efforts are performing? How do those results stack up? Download this report from Brightfunnel to learn about 5 key insights they learned when analyzing data from a network of organizations using the Brightfunnel … Read more
What is Marketing Automation?
This white paper reviews the basics of marketing automation. Download it to better understand what marketing automation is and how it can work for your business.
Beware: Digital Clutter Blinds
We know and understand the challenges you face as a marketer first hand. The pressure to deliver data driven results, offer the best customer experience, and support your inbound marketing funnel. Words like “transformation” and “marketing technology” keep getting thrown … Read more
Webinars for Dummies
“Webinars for Dummies” offers you insights into the steps of putting together a webinar, from identifying your audience through critiquing how your webinar went. With the information in this book, you can plan an effective webinar, promote your event, create … Read more
2016 Webinar Benchmarks Report
The first step to mastering webinar performance is understanding the larger trends in webinar marketing. Download the 2016 Webinar Benchmarks Report from ON24 and see performance metrics from over 12,000 webinars, including data on: Webinar registration and attendance Best times … Read more
Vendor Landscape: Digital Asset Management, 2016
In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at products like digital asset management (DAM). However, the market is fragmented, … Read more
Customer-managed journeys: Beyond the map to actionable journey insight
It’s an important question because many businesses place the customer journey, and their view of it, as the central piece of their efforts to improve customer experience. In the age of the empowered consumer, you don’t manage the journey, your … Read more
Market Guide for Augmented Reality
Market intelligence managers need to know how augmented reality is evolving as an internal- and external-facing tool. Understanding how AR fits into the technology landscape of digital business, Internet of Things and cognizant computing will help you deliver value with … Read more
