Use Digital Personalization to Enrich the Customer Experience
Savvy customers expect companies to remember them and their preferences. While many companies put a large emphasis on customer experience, many don’t recognize and measure how personalization can positively impact the customer experience. IT leaders responsible for supporting customer experience … Read more
The Forrester Wave™: Social Risk And Compliance Solutions
Social media is a tremendous resource to help grow and engage your customers, but to do so in a controlled manner, you’ll need to mitigate risk and regulatory challenges. Forrester Research, Inc. evaluated 10 companies across 22 criteria, including the … Read more
The Ultimate Content Strategist Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success
Most content marketers are faced with evangelizing the practice of content marketing while creating a strategic roadmap that ensures success once they start executing. This isn’t easy. In fact, it’s incredibly difficult, and while there are manybits of advice about … Read more
The Golden State Warriors: Leading on the Court and in Social Media
From draft selections, to free agent signings, to coaching hires — the Golden State Warriors seem to make all the right moves. But they excel at much more than just winning games. Their social media team has built a social … Read more
Mapping Roles and Responsibilities for Social Media Risk
Social media has introduced a wide array of opportunities for organizations to engage with customers and partners. But with these opportunities comes risks – like a damaged brand reputation, regulatory violations, privacy issues, intellectual property compromises, social engineering, astroturfing, phishing, … Read more
Self-Assessment and Guide – Data Analytics
Arke University, or ArkeU, is a complete training program that covers the major technologies for both marketing and technologists alike with the option to complete the courses online or in-person through live, instructor-led training. ArkeU was created for both individual … Read more
Assessing Your Creative Review and Approval Process
Through online collaboration and proofing, automating tracking and workflows, and streamlining feedback, teams can produce more assets more quickly. Review and Approval solutions have three broad sets of functionality: Online Proofing Workflow Management Metrics and Reporting This white paper from … Read more
12 Strategies for Improving Conversions
This white paper from SiteSpect explores 12 strategies for maximizing conversion rates by examining the elements that are either helping or hindering the customer experience. Once you thoroughly understand these strategies, you can use multivariate testing and site optimization to … Read more
Out of the Dark Ages: The Rise of Social Media Sentiment Analysis
As social media continues to prove itself as an unbiased and convenient forum for individuals to express their emotions, sentiment analysis is the key to understanding how various demographics feel about a certain product, brand, or experience. This white paper … Read more
